Why Small Fleets Don't Need a "Mission Control" Dashboard
You are a tradesperson, not an air traffic controller. Here is why we built Tiny Telematics to give you answers, not analytics.
If you search for “fleet management” on Google, you see the same thing every time.
Screens that look like the cockpit of a Boeing 747.
Graphs. Pie charts. Heat maps. Fifty different dropdown menus to find out how much petrol was used last Tuesday.
For a logistics manager at Amazon with 5,000 lorries, that stuff is brilliant. They sit at a desk for 8 hours a day. Their entire job is analysing data.
But you aren’t sitting at a desk.
The Reality of the Trade
You are on the tools. You are in the van. You are quoting a job. You have about 30 seconds between phone calls to check on your team.
When you open a tracking app, you are usually doing it on your mobile, probably while parked in a lay-by or grabbing a coffee at Greggs. You don’t have the screen space or the patience to pinch zoom through a complex “ecosystem” of analytics.
You don’t need “Big Data.” You just need to know where Dave is.
The 3-Second Rule
We built Tiny Telematics to fight complexity. We don’t want you spending your evenings reading reports.
We built our app around the 3-Second Rule. When you open it, you should be able to answer three questions in three seconds:
- Where are they? (Live map view)
- Did they drive safely? (Speeding or harsh braking alerts)
- Are we wasting money? (Idling alerts)
That is it. If you can use Google Maps, you can use Tiny Telematics.
Signal vs. Noise
“Noise” is a weekly report showing you the barometric pressure of your tyres. “Signal” is a text message telling you that your van has just arrived at the customer’s house.
We focus on the signal.
- We don’t give you a 20-page PDF report on fuel efficiency. We give you a simple red flag that says: “Vehicle 2 idled for 4 hours this week. Cost: ~£15.”
- We don’t give you complex route optimisation. We show you the route history so you can ask, “Why did we take the long way?”
You aren’t an Air Traffic Controller
Leave the complex dashboards to the massive logistics companies. They have whole departments to manage that noise.
You run a fleet that is personal to you. You need a tool that works as hard as you do, without demanding your attention when you’re trying to get work done.
Plug it in. Download the app. Get back to work.